Pereview Real Estate Software
As the lead designer at Pereview, an Inc. 5000 SaaS company, I owned the brand across all internal and external content. I designed and helped develop campaigns across social, email, print, landing pages, pitch decks, infographics, and video, partnering closely with sales, client success, and marketing leadership to ensure every asset aligned with the brand and supported larger business goals.
I shaped messaging and creative strategy to boost clarity and consistency, building sales materials that streamlined the sales cycle and freed teams to focus on closing. These visuals became key tools in sales conversations, helping reps explain complex features about 25% faster. I produced high-impact sales videos that directly contributed to multiple $500K+ client acquisitions and played a key role in company growth, while also helping increase our LinkedIn followers by 40% and engagement by 22%.
On the marketing side, I worked in HubSpot to support lead scoring, run A/B tests, and analyze engagement data. I optimized emails and content based on performance insights to improve engagement. I also updated our WordPress site, refreshing pages and adding new ones to support campaigns and stay aligned with industry trends.
Scope
Branding
Social Design
Motion Design
Print Design
Chaos to Solution Campaign
I led the design of a campaign that showcased how Pereview simplifies the challenges real estate managers and CFOs/CIOs face every day. Through before-and-after infographics, I illustrated the shift from disorganized processes to streamlined solutions, helping teams quickly understand the platform’s real-world impact and driving a noticeable increase in qualified leads.
Booklet Design
While at Pereview, I designed a 25-page client-facing guide for commercial real estate asset management, focusing on creating a clear, organized layout that aligned closely with the company’s brand standards. The process involved carefully structuring complex information into digestible sections using strong visual hierarchy, custom icons, and branded infographics to enhance understanding.
I developed a range of print materials and infographics that helped our client-facing and sales teams communicate complex information more clearly and efficiently. These assets not only reinforced the brand but also significantly reduced the time spent explaining key concepts, enabling the teams to close deals faster and drive more sales.
