Blizzard: Warcraft 30th
As Lead Designer for Warcraft Direct, a global livestream celebrating the 20th anniversary of the Warcraft franchise, I created all marketing and promotional materials, including social assets, email graphics, thumbnails, and a complete livestream graphics package—featuring lower thirds, transitions, and animated overlays.
I directed external vendors by developing storyboards, setting creative direction, and delivering constructive feedback throughout the process. The event achieved over 1.9 million live views, a peak of 343k+ concurrent viewers, 679k+ total hours watched, and brought in 110k+ new followers, making it one of the most successful broadcasts.
For Warcraft Direct, I designed custom lower thirds, transitions, and overlays to support the livestream broadcast. I began by creating style frames and detailed storyboards to establish the visual direction, then collaborated with motion vendors by providing feedback and creative guidance throughout the production process. The following examples showcase the final broadcast graphics I led and designed.
