Pereview Real Estate Software
As a lead designer at Pereview, an INC 5000 SaaS company, I owned the brand across all internal and external content. I designed and developed campaigns that showed up everywhere—from social media and email to print, landing pages, and pitch decks. I worked closely with sales, client success, and marketing leadership to ensure every asset aligned with the brand and supported bigger business goals. I also helped shape messaging and creative strategy to keep everything clear and consistent.
Alongside campaign work, I also produced sales videos that brought in over $500,000 in direct revenue. As the main creative on a small team, I had a hand in almost everything—shaping the visual identity, building content that performed, and making sure the brand stayed strong and consistent across every channel
Project Scope
Branding
Motion Design
Print Design
While at Pereview, I designed a 25-page client-facing guide for commercial real estate asset management, focusing on creating a clear, organized layout that aligned closely with the company’s brand standards. The process involved carefully structuring complex information into digestible sections using strong visual hierarchy, custom icons, and branded infographics to enhance understanding. I paid close attention to typography, spacing, and color to ensure readability and consistency throughout the guide. The final product was a polished, engaging tool that supported client education and helped sales teams communicate complex topics more effectively.
I developed a range of print materials and infographics that helped our client-facing and sales teams communicate complex information more clearly and efficiently. These assets not only reinforced the brand but also significantly reduced the time spent explaining key concepts, enabling the teams to close deals faster and drive more sales.
